The invention of the e-reader managed to change the publishing and writing world in various and profound ways. Not only is it now cheaper to buy an ebook, but writers don't have to wait as long to see their material in print, allowing them to find and capture their audience faster than ever and earn more money. Just because it's easier to create and distribute an ebook doesn't mean that you don't have to put as much effort into it as you would if you were taking the traditional publishing route.
There are a few important factors to consider before you even think about making money writing an ebook:
Do you have a large enough audience/market?
Do you have a professional editor to work with?
What's your marketing strategy?
Do you have a platform?
If you want to make money from an ebook, you need an audience with enough interest in your material to spend money and invest time on your work. Take a look at bestseller lists and bookseller websites to see what genres and subjects are popular. If your idea doesn't fall within those parameters, then you may want to rethink or tweak your idea.
One of the biggest mistakes with ebooks is that authors are in such a rush to get their material on digital bookshelves that they put out a poorly-written and poorly edited product. This not only makes the author look unprofessional, but destroys any credibility they may have had with their readers. Word-of-mouth can either boost sales or hamper them, so make sure that your work sparkles.
Having a professional editor will show readers that you are a serious writer who cares about the product they are putting out. While hiring an editor may cost money, it'll save you future embarrassment and will make your writing that much stronger, which can equal sales. If you can't afford an editor, make sure whoever reads your material is someone well-read and can offer constructive criticism.
With the prominence of social media, there's no excuse for writers not to have a Facebook, Twitter or Goodreads account. Not only are these platforms a great way to stay in touch with your readers and find more readers/buyers, it's a good way to stay up-to-date on the latest goings on of the ebook business. Just be sure that you use your social media accounts to share information about your book, not post pictures of what you had for dinner.
Ebooks are a great way to make money doing something that you love. Just make sure that you do it right, take your time and connect yourself with the right people. Other than that, all you need is luck, a good ebook and patience.
About the Author
Jo Harris is an avid reader, author, and social media junkie. When she is not reading or writing about social media she is working as an Outreach Coordinator for the Morgan Law Firm.
Wednesday, October 31, 2012
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