Kindle Paperwhite vs. Kobo Glow: Amazon Kindle cuts price to counter its peers in Japan

Amazon Kindle has stepped into Japanese market after its success in the US, UK and other countries. To counter local eReader providers like Kobo and Sony, Amazon has decided to lower the price of Kindle titles for its first battle.

Kindle Paparwhite sells at $119 in the US market while the ad-free version comes at $20 more. In all probability, the model for Japan market will be the ad-free version while we cannot yet make sure of that. The latest price of Kindle is parallel to that of Kobo line, which also delivered a model with backlight, Koko Glo, even earlier than Kindle Paperwhite this year. Compared to the gloom of Nook Simple Touch with Glowlight, Kobo Glo seems to have received more lauds from customers.

One thing Amazon has done right is that people who have preordered Kindle Paperwhite at a higher price have been informed of the price change. As a customer remarked, Amazon didn’t make the status confused.

Amazon announced last month to launch Kindle Paperwhite and Kindle Fire in Japan whereas Sony and Rakuten Kobo have stepped forward in Japanese eReader market. It’s likely that Amazon try to win the popularity from the new market by its competitive price. The US’s eReader tycoon, Amazon Kindle, has dominated American eBook market with its abundant resources at budget prices. Will it stand out again in the new land as a newcomer with its reportedly 50,000 novels?

Well, here is a video comparison between Amazon Kindle Paperwhite and Kobo Glo. Just pay attention to it!