In order to
attract a larger groups of readers, Marvel Entertainment launched a promotion
where they offered 700 #1 comics for free through the Marvel Comics app, which
included both classics and the most recent issues.
The news of 700 free Marvel comics immediately attracted an overwhelming
response after its announcement at SxSW. As a result, the servers of ComiXology
(the distributor of the Marvel comics app) unexpectedly collapsed the first
promotion day (March 11) and related webpages were filled with complaints. The
promotion was forced to end until they are able to fix the problems with their
servers. Those who failed to download comics were able to
submit email address and waited for an update from ComiXology. However, this promotion
has now expired.
Go to this page to get more.
There
is also an initiative called Project Gamma, aiming to incorporate audio
soundtrack into its digital comics.
Marvel
Comics is an American company featuring comic books and related media, acquired
by Walt Disney in 2009. Marvel Comics, together with its primary rival, DC
Comics, accounts for around 80% in the whole US comic-book market.
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