Genre fiction which focusses on the reader’s interest belongs to public reading, in contrast with professional reading. For people who want to read a lot of books, quickly and frequently, the digital format is the optimal format. They can read several books per month and enjoy fully the delight of a digital reading lifestyle. And now a certain consumer has migrated online, and the ease of buying these books has grown that consumer base substantially.
In eBooks, publishers concentrated on genre fictions like sci-fi, fantasy, mystery and romance, even though they are at the inferiority position compared with traditional literature. Not long ago, Random House and HarperCollins created the first digital-only imprints which are sci-fi/fantasy line Hydra, mystery line Alibi, “new adult”-targeted Flirt and romance-centric Loveswept, and the digital mystery imprint Witness was also founded in April this year. Suffice to say, it’s an optimal model that the genre of books are sold in the eBook market. The sales of genre fiction lived up to what publishers’ expectation and continued to grow.
High-quality UX is one of the important factors in promoting digital marketing. Before printed books come on the market, all kinds of consumer feedback can be offered to publishers online. Publishers change the cover, the title and print volume to adapt to reader response. It’s establishing a good co-operative relationship between eBooks, genre fans and publishers. I thought that genre fiction will continue to play a leading role in the eBooks business for a long time.
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