Monday, August 13, 2018

Walmart teams up with Kobo to sell ebooks and audiobooks



On January 25, 2018, Walmart announced a strategic alliance with Rakuten, the number one e-commerce company in Japan.
Kobo is a global leader in eBooks and audiobooks with nearly six million titles from thousands of publishers – everything from children’s books to New York Times best sellers and indie titles.
The eBook and audiobook offering will be fully integrated into the Walmart online shopping experience, and customers will be able to buy these versions as well as the physical book while shopping for their favorite titles. 
All eBook content will be accessible through a Walmart/Kobo co-branded app on all iOS and Android devices, a desktop app and Kobo eReaders (which will offer online and in stores later this year). And the official launch of the digital bookstore on the Walmart website will be launched on August 21st.
Partnering with Rakuten for access to Kobo is one of the quickest and easiest ways for Walmart to enter the e-book market. While Rakuten has the chance to grow Kobo's relatively small US footprint, Walmart has a better chance of challenging Amazon with this partnership.


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