On January 25, 2018, Walmart
announced a strategic alliance with Rakuten, the number one e-commerce
company in Japan.
Kobo is a global leader in
eBooks and audiobooks with nearly six million titles from thousands of
publishers – everything from children’s books to New York Times best sellers
and indie titles.
The eBook and audiobook
offering will be fully integrated into the Walmart online shopping experience,
and customers will be able to buy these versions as well as the physical book
while shopping for their favorite titles.
All eBook content will be
accessible through a Walmart/Kobo co-branded app on all iOS and Android
devices, a desktop app and Kobo eReaders (which will offer online and in stores
later this year). And the official launch of the digital bookstore on
the Walmart website will be launched on August 21st.
Partnering with Rakuten for
access to Kobo is one of the quickest and easiest ways for Walmart to enter the
e-book market. While Rakuten has the chance to grow Kobo's relatively small US
footprint, Walmart has a better chance of challenging Amazon with this
partnership.
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