Amazon-owned audiobook company Audible starts featuring third-party podcasts alongside various audiobooks and Audible Originals. Now it is further expanding into podcasts with the addition of approximately 100,000 podcasts to its service, totaling 5 million episodes, including top podcasts like Pod Save America, You’re Wrong About, This American Life, and FiveThirtyEight Politics. The newly added podcasts are free to listen for both Audible members and non-subscribers.
“Audible listeners now have access to a wider range of innovative and thought-provoking content even beyond our growing library of Audible Originals and our unparalleled catalog of audiobooks — all in one place,” the company said in a statement.
Obviously, with millions of podcast episodes arrival on Audible, Amazon wants to grab some attention from podcast listeners and compete against existing players such as Apple Podcasts and Spotify. However, Spotify is still amongst the leaders with 1 million podcast shows on its platform. Besides, Spotify also offers various original podcasts for international audiences to stand strong in the race. Alongside Spotify, Apple Podcasts is already a strong competitor for Audible, with over 1.5 million podcast shows. What’s more, both Apple Podcasts and Spotify provide all unique podcasts without spending a dime. Compared to Apple Podcast and Spotify, Audible is significantly behind in the amount of content it offers. But it is just a start. We believe Audible will continue growing its podcast library.
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