Monday, September 2, 2013

Barnes & Noble Nook Video app available for iOS, Android and Roku

Launched in last fall and aimed for the US market primarily, Barnes & Noble Nook Video app does not seem to forge ahead over the year. In the meantime, Netflix and Hulu are the first options when it comes to video apps while Kindle Fire (HD) users mostly choose Amazon’s Instant Video (Prime).

Anyway, Barnes & Noble has launched new offensive in the mobile & multi-media market after its big failure in Nook tablet line. This time, Barnes & Noble is making the Nook Video app available for iOS, Android, and Roku streaming devices for free.

The latest Nook Video enables users to browse, buy and rent TV shows as well as movies (videos) on different mobile platforms. Nook HD users have been able to access this app since its debut last year and will now lose this Privilege, but a wider audience may well facilitate Nook's improvement in video business.

Nook Video does not have the inside track when compared to its peers. The company is unable to offer as abundant video resources (movies, TV show, etc.) as or and Hulu by far, but is working hard to partner with more production companies, such as Paramount, Lionsgate and MGM. It seems tough for Barnes & Noble to make a dent in the video field, at least it should let people know "Why we choose Nook Video", and let more know. Promotion together with Nook books may be an outlet.