Thursday, September 6, 2012

Another impressive price for new Kindle and new Kindle Fire HD

Early today Amazon updated their entire product line, including new Kindle, Kindle Paperwhite, new Kindle Fire, and two sizes of Kindle Fire HD.

Amazon gave us some surprising prices

Kindle                                                           $69
Kindle Paperwhite (WiFi)                              $119
Kindle Paperwhite (WiFi + 3G)                     $179
Kindle Fire                                                    $159
Kindle Fire HD (7-inch 16GB)                      $199
Kindle Fire HD (7-inch 32GB)                      $259
Kindle Fire HD (8.9-inch 16GB)                   $299
Kindle Fire HD (8.9-inch 32GB)                   $369
Kindle Fire HD (4G Network 32GB)            $499    (Same as the New iPad WiFi 16GB)
Kindle Fire HD (4G Network 64GB)            $599    (Same as the New iPad WiFi 32GB)

All the present media had hands on the Kindle Fire HD series, The Next Web thought that the Kindle Fire HD looks better than original Kindle Fire, which looks like a Blackberry Playbook. And the dual-speaker design is nice, but if in a loud and crowded place you may feel the volume is not enough. While the Gizmodo had a review same as TNW's.

To be honest, for a $199 or $299 tablet, you cannot demand too much, Bezos emphasized that "Kindle Fire is a service, not a gadget". Therefore what the new Kindle Fire and Kindle Fire HD series can bring to Amazon is the entrances to Amazon's content channel. Like my previous post said, Jeff Bezos is a CEO that always thinks long-term.

Obviously the $199 Kindle Fire HD is a response to Google's Nexus 7, but I don't think it is the highlight of the conference. Customers are all brainwashed by overwhelming "Quad-Core", when we look at the word "Dual-Core" on the data table of 7-inch Kindle Fire HD, we are not that exciting in actual.

But it is different for the $299 8.9-inch Kindle Fire HD, Bezos put it directly against iPad. The only advantage of Kindle Fire HD is the price, but it is the PRICE, not some illusory concepts like "NFC", "Cloud" or something else.

We are customers, we care about the price at first when we are buying anything, a lower price is more appetizing to us, of course the premise is that the cheap one also gets a solid quality.

Today Amazon launched 3 lines of tablets, they are offering more choices for tablet buyers, the cheaper tablet, the cheaper 3G tablet.

One more time, Amazon impresses us with the PRICE.

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