Friday, June 7, 2013

Kindle Paperwhite and Kindle Fire HD officially enter China

After 5 years and 6 months waiting, Amazon Kindle finally show up in Chinese market.

US time Jun, 7th, Kindle Paperwhite and Kindle Fire HD occupied's home page. While Kindle 5 and Kindle Fire HD 8.9 are missing this event.

From the table below we can have a simple price comparison between and

Model Chinese Price US Price
Kindle Paperwhite ¥849($138) $119
Kindle Fire HD 16GB ¥1499 ($244) $199
Kindle Fire HD 32GB ¥1799 ($293) $269

No surprise that the Kindle family are more expensive in China than in US, especially taking the tariff into consideration.

But to be honest, the price gap is definitely acceptable. The latest version of iPad sells for ¥3688 in China, which equals $601, while in US, we can get it for only $499.

Another fact we should pay attention is that the eBooks in are pretty cheap. When I browse the Kindle store, books displayed on Top List are extremly cheap.

The right side image is the screenshot of top 7 books in Kindle Book Store. The most expensive book only sells for ¥2.80, which equals $0.45, and the cheapest one even less than $0.1. 

From the price we can figure out Amazon is really taking the Chinese market seriously, it is not a secret that the piracy is pretty rampant in China. The low price is a good way to introduce the legitimate digital content to more Chinese customers.

At the moment, there are nearly 40,000 eBooks available in, about 4,000 fo them are free public domains; over 30,000 books are selling under ¥7.99 ($1.30) and 7,000 books are under ¥1.99 ($0.32).

In China, the eBooks market is blooming, now they have Taobao, JingDong, DangDang, Douban, Duokan, TangCha, Zijieshe, etc competing with Amazon.

No doubt with Amazon shipping Kinle Paperwhite and Kindle Fire HD into China, the battle is becoming bloody.

On another hand, Amazon's rich experience in eBook marketing can accelerate Chinese eBook market going mature, that will be a good news for Chinese eBook lover.

For your information, all the Chinese eBook publisher are using their own method to encrypt their eBooks, which means, people are limited in a specific app or device to read a book purchased in a specific eBook store. For US, many publishers are using Adobe DRM, so they can easily use a Sony or Kobo device to read books from varies of stores.