Tuesday, August 28, 2012

The embarrassment of eBooks and eReaders

Ebook sales is reported to have gained remarkable feats by several large eBook stores, yet the related eReader market has plunged into a less encouraging statement at the same time. Amazon and Barnes & Noble, the two eBook leaders in the US, actually exploit their increasing eBook sales to offset the loss on eReaders. Now let’s have a look at the embarrassment the two tycoons have confronted.

Amazon eBook sales

Since April of 2011, Amazon has sold approximately 105 eBooks for every 100 print books. In August 2012, Amazon revealed that eBooks outsold print books on Amazon UK. Amazon eBook store currently sells 114 eBooks for every 100 print books. As to the prevalence of eBooks and the advantage of price, people are inclined to purchase eBooks more often.

Amazon eReader sales

Amazon launched Kindle Fire last fall and the sales of E-ink Kindle slumped during the following months.
In Amazon’s Q1 2012 earnings release, the gross sales of Kindle readers decreased by 63% from the previous quarter. As a report from Pacific Crest Securities recently put, the orders of E-ink reader’s standard components have dropped by seventy percent for Q2.

Barnes & Noble eBook sales

Barnes & Noble’s eBook s and other digital content did a good job for the fiscal 2013 first quarter. Compared to previous period, it has seen gains of 46 percent, which made a paramount contribution to the whole company.  

Barnes & Noble eReader sales

It was just reported that sales of Barnes & Noble’s eReader s and tablets continue to drop in its fiscal 2013 first quarter. Nook Simple Touch with Glowlight, which was released in April, has not marginally improved the sales of eReader but to make things worse. In the end, the loss of eReaders has to be covered by the well-performed digital content sales. There is even a rumor that Barnes & Nobel has been selected as one of the nine sinking companies for its permanent descending sales.

What device do people read eBooks on?

Ridiculously, people purchase more eBooks and less eReaders. It seems that there are better substitutions for dedicated eReaders. In fact, we can read eBooks or enjoy diversified recreations on various mobile devices like Kindle Fire, Nook Tablet or multi-functional smartphones. While Google Nexus 7 is exceedingly hot currently, who dare to say that people who hold Nexus 7 exclusively play games instead of reading eBooks on it?