Ebook sales is reported to have gained remarkable
feats by several large eBook stores, yet the related eReader market has plunged into a less
encouraging statement at the same time. Amazon and Barnes & Noble, the two
eBook leaders in the US, actually exploit their increasing eBook sales to offset
the loss on eReaders. Now let’s have a look at the embarrassment the two
tycoons have confronted.
Amazon eBook sales
Since April of 2011, Amazon has sold approximately 105
eBooks for every 100 print books. In August 2012, Amazon revealed that eBooks
outsold print books on Amazon UK. Amazon eBook store currently sells 114 eBooks
for every 100 print books. As to the prevalence of eBooks and the advantage of
price, people are inclined to purchase eBooks more often.
Amazon eReader sales
Amazon launched Kindle Fire last fall and the sales of E-ink
Kindle slumped during the following months.
In Amazon’s Q1 2012 earnings release, the gross sales of Kindle
readers decreased by 63% from the previous quarter. As a report from Pacific
Crest Securities recently put, the orders of E-ink reader’s standard components
have dropped by seventy percent for Q2.
Barnes & Noble
eBook sales
Barnes & Noble’s eBook s and other digital content did a
good job for the fiscal 2013 first quarter. Compared to previous period, it has
seen gains of 46 percent, which made a paramount contribution to the whole
company.
Barnes & Noble
eReader sales
It was just reported that sales of Barnes & Noble’s
eReader s and tablets continue to drop in its fiscal 2013 first quarter. Nook
Simple Touch with Glowlight, which was released in April, has not marginally improved
the sales of eReader but to make things worse. In the end, the loss of eReaders
has to be covered by the well-performed digital content sales. There is even a rumor that Barnes & Nobel has been selected as one of the nine sinking
companies for its permanent descending sales.
What device do people read
eBooks on?
Ridiculously, people purchase more eBooks and less eReaders.
It seems that there are better substitutions for dedicated eReaders. In fact,
we can read eBooks or enjoy diversified recreations on various mobile devices
like Kindle Fire, Nook Tablet or multi-functional smartphones. While Google
Nexus 7 is exceedingly hot currently, who dare to say that people who hold Nexus 7 exclusively
play games instead of reading eBooks on it?
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