Friday, October 19, 2012

Will Amazon Kindle Paperwhite’s limitations stop you?

Amazon shed light on 3 limitations of its brand-new E-ink reader, Kindle Paperwhite in a statement on 12th, Oct, just around 10 days after its delivery in the US.

1. Neither audio files nor Text-to-Speech function is supported.

2. Imperfect built-in light. Under bright conditions, Paperwhite offers a display secondary to none while under dark conditions, “the illumination at the bottom of the screen from the built-in light is not perfectly even”, which has been attached with related photos by Amazon itself.

3. 2 G's storage seems to be sort of inferior to some models’ 4 G.

Fortunately, Amazon soon publicized and explained its flaws with a link on its official product page once heaps of complaints arrived. The question is, will Paperwhite’s limitations stop people from buy this fresh built-in-light model?

In all probability, the answer is not. If we are considering an eReader with glowlight, what options will we have other than Kindle’s Paperwhite? Nook Simple Touch with Glowlight or Kobo Glo? Although Nook and Kobo have been laboring hard to ameliorate their devices, it seems the most majority are still inclined to pick Kindle Paperwhite partly due to the following merits.

1. Exceptional E-ink display exclusively for reading. Paperwhite’s unprecedented 212 ppi (62% more) and higher contrast for text (25% higher) make us feel like reading a real black-and-white book rather than a grey-and-white one.

2. Excellent patented built-in light. Amazon Paperwhite takes on an outstanding built-in light with advanced optic technology and design integrated, which remarkably appeals to people who like reading at night, regardless of the given flaws at the bottom of the display in dark conditions. It’s wonderful anyway, isn’t it?

3. Two months’ battery life even with the light on. The actual standby time of Paperwhite may not jibe with the official data totally, nevertheless, our sustainable reading would not be therefore affected since the battery capacity has been greatly improved.

4. Amazon’s complete ecosystem. According to Jeff Bezos, Amazon is making profit from its service instead of devices themselves. There are more eBook titles as well as free titles available on Amazon than titles on the other two opponents.

5. Bandwagon effect. Up against the fact that so many people around us use Kindle and talk about it, we could not but be apt to choose it.

We should not judge a device, say, Kindle Paperwhite ($119) too harshly, as gadgets in the market are hardly all roses. What we do hope to get is the considerate service and the affluent resources to meet our demands after our purchases. We have every reason to believe that Amazon is working towards this all the way while it’s making profit out of such an advisable campaign.